Toray Advanced Materials Korea (TAK) Filter Business Headquarters will target the Vietnamese market through CSM RO filter advertisements modeled on former Vietnamese national soccer team manager Park Hang-seo.

Vietnam is the largest water purifier market in Southeast Asia, and it is an emerging market that is expected to continue to grow high (10-12% per year) in demand for RO filters for residential by 2030.

The filter business headquarters selects manager Park, who has high influence and reliability in Vietnam, as an advertising model, and plans to expand market sales with a target of 47% market share in 2025 through a promotion strategy that CSM is a "Korean premium brand."

CSM RO filter advertisements will be posted on Vietnam's Ho Chi Minh and Hanoi airports and VENEXPRESS mobile sites for two months in December and February next year.